SEM Media Gives Entrepreneurs Tips for Creating Dynamic Marketing Budgets
SEO agency encourages high doses of tech-centered advertising and being flexible

SCOTTSDALE, AZ, November 09, 2011 /24-7PressRelease/ -- SEM Media, a premier SEO agency specializing in database creation, web design, SEO and Internet marketing, is providing tips for entrepreneurs who want to create a dynamic marketing budget in today's uncertain economic times, and the keys to the budget lie in allowing for online advertising campaigns and staying flexible in your approach.

"The traditional 'rule of thumb' for marketing budgets was to spend one to 10 percent of annual sales on marketing," says Ryan Newhouse, SEM Media Marketing Director. "However, we miss opportunities if we don't qualify some important factors, such as how established your business is, what industry you're in and how much you can really afford. For some start-ups, it can actually make financial sense to devote as much as 15 percent of your sales income to marketing, and with a large portion of those dollars devoted to online campaigns."

The reason SEM Media encourages entrepreneurs to consider this advice is two-fold: first, marketing is really about establishing yourself as a mainstay in the customers' eyes, and if no one has heard about you in your first two years of business the chance of your success is greatly reduced. Secondly, online advertising can provide a much higher ROI than traditional advertising (print, radio/TV, direct mail, phone books), as they can be more quickly altered if they're not performing well.

"When businesses start devoting most of their budget to print, radio, TV, etc.," says Newhouse, "they're stuck with the same message and audience for months, if not years. Online advertising allows you to see real-time results, via web traffic and analytics, and then change your advertising location or messaging in accordance to your performance. You simply don't get that flexibility with regular advertising."

To learn more about SEM Media or to speak with them about creating a dynamic marketing budget visit http://www.semmedia.com.

Press Release Contact Information:

Ryan Newhouse
SEM Media
Marketing Director
15560 N. Frank Lloyd Wright Blvd., Suite B4-402
Scottsdale, Arizona
United States 85260
Voice: 1-800-793-9814
Fax: 602-297-6852
Website: Visit Our Website