The Business of Branding
How Entrepreneur Randy Narod Transformed Cambridge Who's Who into a Leading Personal Branding Firm

UNIONDALE, NY, September 19, 2011 /24-7PressRelease/ -- If anyone understands the power of branding and networking, it's seasoned Long Island-based entrepreneur, Randy Narod. This youthful, bold and vibrant leader has effectively launched 10 companies over the past 15 years -- some from the ground-up and others by taking existing businesses to greater heights of success. No matter the industry, Randy's approach is always the same: create an authentic, recognizable brand and promote it widely by using every platform possible, from the conventional business card exchange to the latest search engine marketing techniques.

A typical day for Randy includes countless phone conversations, meetings and calling the shots executive style, particularly as president of Cambridge Who's Who Publishing, Inc. The ever-growing organization is supported by a staff of 150 employees and is comprised of more than one million listees. Active members are provided with a comprehensive suite of branding platforms, networking opportunities and career development resources. Under his direction, Cambridge continues to forge ahead of the competition and break the mold of the traditional "Who's Who" registry, making it one of the premier personal branding companies in the world.

To further raise members' visibility within and outside of the Cambridge Who's Who network, Randy added a public relations and marketing arm, offering individuals increased opportunities for print and online exposure. Members can now take advantage of personalized online profiles, biographies, press releases, websites, video interviews, social media spotlights and more. For professionals consumed with their daily responsibilities and hectic schedules, having access to proficient writers, copyeditors, graphic designers, web developers and search engine advertising experts is extremely valuable.

Moreover, every Cambridge Who's Who member is assigned a branding specialist who works closely with them to define their image, tailor their messaging and select the communication platforms that best meet their needs. The specialist is responsible for checking in with the member on a periodic basis to request updates to their biographical information, and present new opportunities for career advancement or business growth as they arise. "People come to us, so that we can do the leg work needed to help them develop strong personal brands and expand their networks," Randy says.

Earlier this year, Cambridge embarked on one of its most dynamic projects to date: the debut of Pro-Files Magazine . The glossy publication highlights members who are making a difference in their respective fields. From healthcare to finance and everything in-between, no profession goes unturned as the company tributes some of the best and brightest career trailblazers in its network. Pro-Files Magazine heralds a new phase in the evolution of Cambridge Who's Who. Instead of leafing through a bulky hardbound registry, members can now immerse themselves in an attractive, contemporary and informative magazine issue.

When Randy Narod speaks, people are moved to act. Anyone who has worked with him knows that they are dealing with an individual who is motivated to deliver creative solutions for today's world, while anticipating tomorrow's challenges. And as Cambridge Who's Who celebrates its 15th anniversary, it is clear that his staff is committed to helping him deliver innovative products and services that change the very way things get done around the globe.

Press Release Contact Information:

Ellen Campbell
Cambridge Who's Who
Public Relations
498 RXR Plaza, West Tower
Uniondale, NY
USA 11556
Voice: 516-535-1515 x4266
Website: Visit Our Website