ROI Labs CEO Michael Hayward to Moderate at HSMAI Revenue Optimization Conference 2011
ROI Labs CEO Michael Hayward will speak at HSMAI's Revenue Optimization Conference, to be held June 20, 2011 at the Austin Convention Center.

NEW YORK, NY, June 18, 2011 /24-7PressRelease/ -- ROI Labs (www.roilabs.com), a leading provider of global web analytics consulting services, today announced that CEO Michael Hayward will moderate a session at HSMAI Revenue Optimization Conference, to be held June 20 at the Austin Convention Center.

His session, "Getting the Most from the Data You Have" will be held on Monday, June 20 at 2:15 p.m., and again at 3:15 p.m. The panel will use real examples to discuss how to take the best action on your existing data, where to search deeper into that data, and how to identify reports that are relevant to your organization, all in order to result in a lifted ROI.

About Michael Hayward

Michael Hayward is the CEO of ROI Labs, a leading provider of global web analytics consulting services.

Michael specializes in the strategy, implementation and development of analytics and marketing solutions and technology. He has over 25 years of e-commerce, branding, marketing and analytics leadership experience, including over 23 years with Four Seasons Hotels and Resorts. While there, he led the development of the Four Seasons family of websites, as well as its search, social, email, customer data and analytics efforts. Most recently, Michael was Principal at marketing301, a strategic consultancy that helps companies boost ROI and create optimal customer experiences through the use of interactive tools and technology.

Michael is also a noted industry thought-leader and a regular speaker at Cornell University, the University of Western Ontario's Ivey School of Business, and the University of Toronto. He is also an advisory board member of the HSMAI Travel Internet Marketing group. Michael holds an MBA from the Rotman School at the University of Toronto, and a BA in Commerce from University of Toronto.

About ROI Labs

ROI Labs is a leading provider of global web analytics consulting services. Specializing in web analytics, landing page testing, conversion optimization and site usability, ROI Labs' expert analysts use cutting-edge technology to deliver the practical recommendations needed to craft smarter marketing strategies - ones that drive results and revenue.

ROI Labs leverages 16 years of expertise honed through rigorous research, analysis and testing to maximize the return from Clients' web analytics investments. Global Clients include Four Seasons Hotels and Resorts, SAP, HP, The Wharton School of the University of Pennsylvania, Humana and Sony Entertainment, among others. ROI Labs can be reached at +1 (212) 868-6354, info at roilabs.com, or by visiting www.roilabs.com.

Media Contact:
Eunice Ahn
+ 1 (212) 691 7051 x177

Press Release Contact Information:

Eunice Ahn
Acronym Media
Marketing Manager
350 Fifth Avenue, Suite 5501
New York, New York
USA 10118
Voice: 212-691-7051
Website: Visit Our Website