ROI Labs VP of Analytics David Sprinkle to Speak at SES New York
Presentation to Reveal Attribution Modeling Solutions for Complex, Global Campaigns

NEW YORK, NY, March 23, 2011 /24-7PressRelease/ -- ROI Labs (www.roilabs.com), a leading provider of global web analytics consulting services, today announced that VP of Analytics David Sprinkle will speak at SES New York, to be held March 21 - March 25 at the Hilton New York.

His session, "Why Does Search Get All the Credit?" will be held Thursday, March 24 at 3:15 p.m. Through a series of case studies, David will explore the pros and cons of popular attribution models and explain how to accurately assess success in complex, enterprise-level campaigns.

About David Sprinkle
David Sprinkle is the VP of Analytics at ROI Labs, a leading provider of global web analytics consulting services.

An expert on analytics architecture and integration, David specializes in the innovative design and implementation of analytics solutions that deliver both global "big picture" insights and detailed performance metrics. David also has extensive experience working with major analytics, bid management and reporting platforms, and has been noted for his expertise in integrating such solutions into companies' larger marketing and business infrastructures.

David is also a Certified Omniture Professional and a veteran industry speaker. His Client portfolio includes such leading brands as Four Seasons Hotels and Resorts, SAP, The Tribune Company, HP, Scholastic and Humana.

About ROI Labs
ROI Labs is a leading provider of global web analytics consulting services. Specializing in web analytics, landing page testing, conversion optimization and site usability, ROI Labs' expert analysts use cutting-edge technology to deliver the practical recommendations needed to craft smarter marketing strategies - ones that drive results and revenue.

ROI Labs leverages 16 years of expertise honed through rigorous research, analysis and testing to maximize the return from Clients' web analytics investments. Global Clients include Four Seasons Hotels and Resorts, SAP, HP, The Wharton School of the University of Pennsylvania, Humana and Sony Entertainment, among others. ROI Labs can be reached at +1 (212) 868-6354, info at roilabs.com, or by visiting www.roilabs.com.

Media Contact:
John Lee
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John Lee
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