Internet Retailing Expo 2011: RedEye Makes Behavioural Email Easy
Join us for a free trial and seminar session, and the chance to win an iPad

LONDON, ENGLAND, March 20, 2011 /24-7PressRelease/ -- RedEye, the leader in behavioural email, announces its debut at the Internet Retailing Expo on 23rd-24th March 2011, NEC Birmingham, stand K9. At the exhibition, RedEye will be unveiling the launch of Behavioural Email onDemand and providing visitors with the opportunity to sign up for a free 30 day trial of the product.

Behavioural Email onDemand is a self-service solution, providing online marketers with a simple, cost effective way to run basic behavioural email triggers, such as basket abandonment.
Providing both the tags for tracking website behaviour and the email marketing tool to manage and send campaigns, this integrated service is an easy, cost-effective way to send automated behavioural email.

Matthew Kelleher, Commercial Director at RedEye said, "Over 70% of online consumers abandon a purchase, and using a behavioural email process such as basket abandonment is the best way for online retailers to recapture these lost sales. Behavioural Email onDemand enables online retailers to take their first steps in sending automated behavioural email.

"The free trial we're offering at the Internet Retailing Expo provides an easy way for companies to test the success of using such a simple campaign, making it perfect for both big and small companies."

RedEye has been helping online companies improve conversion through behavioural email for over 10 years and has achieved results for clients of over 750% ROI and 20% conversion. RedEye currently helps online retailers such as French Connection, Evans Cycles, Hotel Chocolat, Wilkinson and Interflora.

On Thursday 24that the exhibition, RedEye will be presenting a seminar to help online retailers understand what behavioural email is and how it can be used to improve online sales. The seminar is titled 'Behavioural Email Made Easy' and will be presented by Garry Lee, Director of Analytics at RedEye.

As well as behavioural email, RedEye helps retailers improve online sales through conversion rate optimisation. This integrated service uses analytics and usability techniques to understand online user behaviour and helps online retailers create an effective strategy for improving online conversion.

Visit RedEye at stand K9 to sign up for a FREE no obligation 30 day trial of Behavioural Email onDemand. Throughout the exhibition RedEye's expert consultants will be on hand, to offer free advice and support on email marketing and conversion rate optimisation.

RedEye will also be giving visitors the chance to win an iPad. All they have to do is visit stand K9 and drop off their business card into the free prize draw.

For further details visit http://www.redeye.com/events/internet-retailing-201/

Press Release Contact Information:

Katie Traynier
RedEye
Marketing Manager
26 Grosvenor Gardens
London, London
UK SW1W 0GT
Voice: 020 7730 9958
Website: Visit Our Website