JK Design Named Agency of Record for Church and Dwight's Performance Products Group
Leading New Jersey Print/Web/Video Design Firm Selected by ARM & HAMMER Manufacturer for Creative Work

HILLSBOROUGH, NJ, December 04, 2010 /24-7PressRelease/ -- JK Design, a leading print, Web and video agency with offices in central New Jersey and New York City, has been selected by Church & Dwight Co. (NYSE: CHD) as the agency of record for their Performance Products Group. Church & Dwight is the Princeton-based manufacturer of ARM & HAMMER consumer and specialty products.

JK Design will design and execute all print, video and electronic marketing and advertising campaigns for the Performance Products Group. The agency is currently launching a new branding initiative to promote the division's specialty products and technical services.

"JK Design was selected because they understand our marketing goals - and they have proven their ability to translate that understanding into creative, effective campaigns," said Jeff Shore, senior business manager, Church & Dwight.

Jerry Kaulius, founder and president of JK Design, added, "Our creative team is excited about the opportunity to rebrand the Performance Products group and elevate their profile in new and innovative ways. We've already developed a productive collaborative relationship, and we're looking forward to bringing our shared vision for their brand to life."

In business for 25 years, JK Design has created successful marketing campaigns for a diverse range of world-class companies including Philips Lighting, Johnson & Johnson, Covance, JVC, Novo Nordisk, Tyco, Siemens Healthcare and LG. Their headquarters is located in the historic Staats House on Amwell Road in Hillsborough, New Jersey; the agency also maintains an office in midtown Manhattan, just minutes from New York Penn Station.

Press Release Contact Information:

Jerry Kaulius
JK Design
President
465 Amwell Road
Hillsborough, NJ
USA 08844
Voice: 908-428-4700
Fax: 908-428-4701
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