Ayrshire companies missing out on extra publicity for their businesses
Elite Ayrshire Business Circle managing director Murdoch MacDonald argues the case for Internet PR.

AYRSHIRE, SCOTLAND, April 20, 2010 /24-7PressRelease/ -- Ayrshire companies that issue regular press releases to newspapers, radio and TV about their successes and achievements are doing a sterling job in not only promoting their own businesses, but also in raising the profile of the Ayrshire economy as a whole.

But if these companies are only issuing their press releases to the traditional media, they are missing the best trick in the book, and losing out on a valuable opportunity to gain additional national and international publicity for their company's products or services.

So says Murdoch MacDonald, proprietor of leading Ayrshire public relations consultancy Fame Publicity Services and managing director of the Elite Ayrshire Business Circle.

Murdoch argues that once press releases have been circulated to the traditional media like newspapers, radio and TV, they should then be given a second lease of life and published as widely as possible across the Internet.

Fame Publicity Services and the Elite Ayrshire Business Circle have identified a dozen Internet newswire sites on which press releases can be published free of charge, plus another dozen or so bookmarking, business networking and social networking sites, sites to publish high resolution photographs accompanying press releases, and, of course Twitter.

Twitter's maximum of 140 characters per tweet might seem a limiting factor, but it is the ideal length in which to accommodate a news headline plus a hyperlink back to the press release in full on a company's website.

Murdoch comments: "The traditional media have always played a vital part in any PR and publicity campaign, and as far as I can see will always continue to do so.

"But in addition, Ayrshire companies should enthusiastically embrace the use of the Internet for their press releases in order to gain maximum publicity for their news stories.

"There are three main reasons why.

"Firstly immediacy. Putting a press release on the right sites can get it published in Google News within 20 minutes of it being written.

"Secondly, on the Internet there is no editor. Press releases can be published in full and unabbreviated.

"And thirdly, everywhere it is published on the Internet it will contain a hyperlink to the company's website, thus increasing visitor numbers and boosting its ranking on Google and other search engines."

Murdoch concludes: "Many Ayrshire companies have started to use the Internet as part of their PR strategy, but it tends to be rather piecemeal.

"To gain maximum advantage, it should be done in a planned, structured and comprehensive way."

Norman Geddes is senior partner at Frazer Coogans Solicitors and executive chairman of the Elite Ayrshire Business Circle. He says: "The Elite Ayrshire Business Circle carries out this Internet PR function on behalf of its members as part of their membership subscription package, and many already appreciate the value of this service that the Circle provides.

"I would encourage Ayrshire companies who do not yet belong to the Circle to consider joining this year in order to benefit from the extra competitive advantage that active membership will bring as the economic upturn gains momentum."

THE ELITE AYRSHIRE BUSINESS CIRCLE

The Elite Ayrshire Business Circle is an association founded in 2007 by some of the top companies in Ayrshire.

Its purpose is to publicise its members, and to celebrate and promote the rich diversity of industry, commerce and business services available within the county boundaries of Ayrshire.

Members include the Clydesdale Bank, Ayr Racecourse, Western House Hotel and South Ayrshire Council. and member company activities include broadcasting, building and construction, architectural practice, estate agency and land management, chartered accountancy, insurance broking, legal services, golf club management, marketing services and brand creation, web design and public relations consultancy.

Frazer Coogans Solicitors senior partner Norman Geddes is executive chairman of the Elite Ayrshire Business Circle and public relations consultancy Fame Publicity Services proprietor Murdoch MacDonald is managing director.

For further information about The Elite Ayrshire Business Circle and to apply for membership, e-mail eliteayrshire@gmail.com

Website: http://www.eliteayrshire.com

Enquiries:

Norman Geddes, Senior Partner
Frazer Coogans Solicitors
Dalblair House
46 Dalblair Road
Ayr KA7 1UQ
Ayrshire, Scotland

Tel: 01292 280499
Fax: 01292 611645
E-mail: norman.geddes@frazercoogans.co.uk
Web: http://www.frazercoogans.co.uk

http://www.eliteayrshire.com

http://www.famepublicity.co.uk

Issued by:

Murdoch MacDonald
Fame Publicity Services
10 Miller Road
AYR, Ayrshire
Scotland KA7 2AY

E-mail FamePublicity@aol.com
Web: http://www.famepublicity.co.uk
http://www.AyrshireScotlandBusinessNews.com
Telephone: 01292 281498
Mobile: 07833 667322

Press Release Contact Information:

Murdoch MacDonald
Fame Publicity Services
CEO
10 Miller Road
AYR, Ayrshire
United Kingdom KA7 2AY
Voice: +44 1292 281498
Fax: +44 1292 611930
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