ANN, ARBOR, MI March 16, 2010 - MemCatch launched an innovative social media platform out of beta today.
MemCatch launched an innovative social media platform out of beta today, providing the only place on the web that lets you collect, share, and track activities across all of the major social networks.

ANN ARBOR, MI, April 02, 2010 /24-7PressRelease/ -- MemCatch launched an innovative social media platform out of beta today, providing the only place on the web that lets you collect, share, and track activities across all of the major social networks. MemCatch can save users time and reduce the complexity of the social media world by allowing them to do all of their key activities from one place. This makes it ideal for both the individual just getting started in Social Media, as well as the veteran looking to consolidate and track the results of their efforts.

Spending on social media, which doesn't include social media advertising, grew by 57% to $716M in 2009 according to Forrester Research, and will continue to grow by 34% for the next 3-5 years. Social Media is quickly becoming a key tool in most companies marketing efforts, but is especially critical to small companies and even individuals trying to brand themselves. However, the social media world has become incredibly complex with hundreds of tools available for each individual task and no seamless way to pull it all together. MemCatch launched its platform to simplify this entire process and help everyone, including those that aren't as familiar with social media, utilize this new medium.

MemCatch can be used for social media activities, as well as the tracking and measuring of these activities. Tracking activities and measuring their results is a crucial part of any outreach effort. Because MemCatch allows the user to conduct all social media activities from the same application, it is a natural place to utilize tracking mechanisms and determine how these activities are actually resulting in the goals of the individual or organization. And along the theme of simplicity, a user does not have to install any code or configure any settings to start the tracking. It automatically begins the moment they start their MemCatch account.

"Most people and companies that can benefit from social media have to become experts in a variety of technologies in order to do it successfully. We are talking about hundreds of hours to learn these apps, to manage all of them, and to keep current on their constant changes," said Keith Bourne, CEO MemCatch. "At MemCatch, we imagine a world where our users can focus on what they should be able to focus on, their areas of expertise, and let MemCatch figure out the rest."

About MemCatch
MemCatch is taking the complexity out of social media so that users can focus on what they actually do, rather than trying to manage all of their social media applications. The MemCatch platform is the only place on the web that lets you collect knowledge, share it across all of your social networks, and then allows you to track and measure the return on these activities - all in one place. MemCatch launched in Beta in October, 2009 and will continue to build out this innovative platform, including the launch of advanced social media analytics tools and an iPhone application in April, 2010. More information can be found at http://memcatch.com/mediakit.

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