Carrentals.co.uk in Pole Position for Natural Search Rankings
Leading car hire comparator tops the charts with a 54% market share for car hire terms in September on Google natural search

LIGHTWATER, ENGLAND, December 23, 2009 /24-7PressRelease/ -- Award-winning comparator Carrentals.co.uk has topped the natural search rankings for car hire search terms in September, achieving 54% for the 1.5 million car hire-related searches performed in September through ranking at position one for 147 of the 3,800 keywords analysed, according to the car hire sector report* from leading independent search engine marketing agency, Greenlight.

The report also revealed that Carrentals.co.uk topped the rankings for both domestic and worldwide search terms in September for 'car hire', with 63% and 52% reached respectively, as well as being the most visible website across all car hire keywords.

Gareth Robinson, managing director of Carrentals.co.uk, says: "Greenlight's report highlights the strength of our position online, with our expertise in search engine optimisation positioning us at the forefront of the market. Despite the recession, 2009 has been a great year for us, with our sales outstripping targets across the board."

Carrentals.co.uk has already reported results from its bumper summer, with a 38% year on year increase in its bookings, (1 June - 31st August), and a corresponding 72% increase in revenue.

Gareth adds: "Our success underlies the quality of service we offer, as unlike many other price comparators, our CPA approach ensures that we are ale to offer both rental companies and customers a better deal, with suppliers benefitting from a fairer, more cost-effective service with no pay-per-click and customers able to choose from low prices from a wider selection of providers.

"We're very proud of the results we have achieved to date, but know that there is still far more potential in the market and we will be looking to further develop our services going into 2010 to help strengthen our existing position."

The company has achieved its success in just six years, with the site first launching in 2003 as a car hire broker. In 2007 Carrentals.co.uk re-launched to become a car hire comparison site and won Best Car Hire Website in the 2008 Travolution Awards, and Best Ski Car Rental in the 2008/09 Good Ski Guide Oscars.

Carrentals.co.uk compares car hire deals from up to 50 rental companies, including Alamo, Budget, easyCar, Holiday Autos and Sixt, in over 9,000 locations worldwide.

For more information visit www.carrentals.co.uk

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